CREATIVE? 16-22 YEARS OLD? JOIN OUR NETWORK!
Creative? 16-25 years old. Join the Network
Creative? 16-25 years old. Join the Network
Creative? 16-25 years old. Join the Network
Creative? 16-25 years old. Join the Network
CREATIVE? 16-22 YEARS OLD? JOIN OUR NETWORK!
CREATIVE? 16-22 YEARS OLD? JOIN OUR NETWORK!
CREATIVE? 16-22 YEARS OLD? JOIN OUR NETWORK!
CREATIVE? 16-22 YEARS OLD? JOIN OUR NETWORK!

This is
what we do

YBB exists to understand and authentically engage with the youth. We work with some of the most culturally influential brands and agencies in the UK and beyond. We are a next generation creative company with a deep rooted community on a mission to harness the creative talent and insight of youth.

CASE

STUDIES

CHALLENGE
Sport England found that 43% of young people from inner cities complete the weekly recommendation of physical activity. This has detrimental impacts on their physical and mental well-being.
INSIGHT
Trail running is considered a sport for the white middle-classes outside of the inner city. It is neither aspirational or relatable for young people.
SOLUTION
Working in partnership with Nike Athlete John McAvoy, YBB devised a 6 month programme for youth growing up in inner cities in the UK to reimagine trail running through finding a community and developing the habit of running in nature
IMPACT
12 ARP athletes competed in the UTMB in Chamonix, France, the world’s most iconic trail race. Film crews documented their journey to raise awareness of the ARP Year 2 for the European market. Our ambition is to get 100,000 young people trying trail running by 2027.

ALPINE

RUN PROJECT

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CHALLENGE
Nike and JD Group wanted to roll out a sustainability campaign in football in the UK that would engage with Gen Z and give young people more access to free football pitch access.
INSIGHT
To engage with sustainability issues, young people need them to be relatable and require relevant experiences that taps into their passions to understand it.
SOLUTION
Using 11,00 worn Nike boots, build an all-weather sustainable pitch. Host a festival of collaboration, movement and sustainability at Powerhouse Centre in Moss Side. Awareness was raised through a documentary, broadcast media and influencer content.
IMPACT
The event saw 22 youth organisations engaged resulting in 400 people attending. Attendance by Phil Foden and Ella Toone. There was an estimated 562k views and 127m total reach of the campaign which went out on Phil Foden, VERSUS and JD Football's socials. 4,000% increased usage of the pitch since opening.

MTZ

MANCHESTER

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CHALLENGE
Young people face multiple barriers when it comes to realising their entrepreneurial ambitions. This is due to institutionalised racism and unconscious bias prevalent in the creative industries.
INSIGHT
Young people are resourceful and entrepreneurial by nature. All they need is an ally to kickstart their business. They will do the rest.
SOLUTION
A programme designed to facilitate young entrepreneurs in building community-led businesses in partnership with Bukayo Saka. Through mentorship and training, the scheme plugs the gap between young people from underrepresented communities and the creative industry to build self-sustaining businesses.
IMPACT
The first cohort consisted of 12 young entrepreneurs. Meeting industry experts, learning specialist skills and developing a go to market plan, the Ideatorrs pitched their businesses to a collection of business leaders with the winner receiving £6,000 in funding and two runners-up £3,000 each.

IDEATORR

PROGRAMME

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CHALLENGE
Practitioners at FBB across the UK weren’t seeing an expected upturn in engagement from young girls in the wake of Lionesses’ EURO 2022 win.
INSIGHT
SOLUTION
An internally commissioned report to explore inner-city girls’ relationship with football. Using a combination of internal and external quant surveys, as well as workshops and in-depth interviews across England, YBB spoke with over 600 girls. In collaboration with GoFundMe, YBB produced a film to raise awareness for the cause.
IMPACT
The report was presented to over 100 event attendees, including Alex Scott, Rachel Yankey and Karen Carney. Attracting national news coverage including BBC, The Guardian and Sky Sports. A fundraiser was announced through a film in partnership with GoFundMe raising £100,000 in donations. The film itself was nominated for two awards: The Silver Bullet and Smiley Awards.

INSPIRING

A GENERATION

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CHALLENGE
Headspace came to FBB to engage future adolescent members of the Headspace community in an inclusive and equitable way to encourage them to use their app.
INSIGHT
Mental health is a growing epidemic for young people who often fail to receive the relevant support to address the issue, particularly for those with experience of trauma. Trusted relationships and safe environments, shared experience and role mode.
SOLUTION
YBB conducted a research project to help Headspace understand UK teens more deeply. Through a series of workshops in Manchester and London, we helped young people explore mental health. FBB practitioners capable of connecting with young people facilitated the sessions.
IMPACT
28 young people experienced the workshops as well as 19 adults involved in teaching to care homes. Also, YBB provided future strategies for Headspace to effectively support young people in schools.

HEADSPACE

FOR TEENS

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CHALLENGE
A more diverse and authentic education on British Black history is missing from current curriculums.
INSIGHT
There has been a rise in racist incidents in schools in recent times. Football is a great medium to breakdown barriers and high profile relatable role models can influence the behaviours, attitudes and opinions of young people.
SOLUTION
An educational programme, The Gamechangers, to highlight the importance of Black British history in schools across the country. Delivered in partnership with Ian Wright.
IMPACT
The programme is delivered in schools across London and Manchester. A launch event hosted by Ian Wright with over 600 people from the FBB community. Wright remains an ambassador of the initiative with ongoing school visits to support the programme.

THE

GAMECHANGERS

VIEW CASE STUDY
CHALLENGE
The organisation was struggling to create authentic and engaging content for Gen-Z with their players. The English FA wanted to engage in a way that equally hero’d the various England football teams, not just mens.
INSIGHT
Young people believe that nothing about us, without us, is by us. Giving them a platform and voice to influence campaigns aimed at them is the most effective way of authentically engaging them.
SOLUTION
Our 'A Letter to Your Best Self' concept paired an England international's scripted dialogue with a young person from a similar background to the player. They share the lessons they wish they could tell their teenage self before the young person responds with their aspirations for the future.The five part series features England's Phil Foden, Nikita Parris and Lucy Bronze.
IMPACT
The film series was viewed over 5 million times across FA and FBB platforms. One film directed by Esme Moore was nominated for several awards for highlighting the issues affecting people with cerebral palsy.

LETTER TO

YOUR BEST SELF

VIEW CASE STUDY
CHALLENGE
Boys in schools across the country have often expressed their masculinity in harmful ways, often resulting in a perverse understanding of what a man is and should be.
INSIGHT
Countless people, in academia and beyond, seek to unpick the ways that men are socialised in our society. However, the conversation seldom extends to where it is most needed: young people.
SOLUTION
The ‘What Makes a Man’ (WMAM) module exists to give young men a space to explore their own masculine identity and pressures. Over an 8 week period, FBB’s partner schools across the UK activate WMAM curriculum with Gillette and brand ambassador, Raheem Sterling.
IMPACT
Levels of engagement with the FBB programme reached unprecedented heights. Inspired by the compelling insights from the young people, Gillette sponsored the creation of a WMAM book, which was launched at our annual showcase in 2020.

WHAT

MAKES A

MAN

VIEW CASE STUDY
CHALLENGE
Many young people struggle to engage in top down educational curriculums. They quickly become disengaged and thus makes their growth and development increasingly challenging as they grow up.
INSIGHT
Role models, who are reflective and representative of their own backgrounds, can provide the important catalyst to re-engage them and lay solid foundations.
SOLUTION
A five year programme designed by FBB in collaboration with Marcus Rashford to address disengaged young people in Manchester. YBB produced the launch event to celebrate Play Forward's inaugural year designed to inspire the attendees and a sense of aspiration for the future.
IMPACT
The event catered to 120 young people (12-13 years old) who graduated the programme. All received a meet and greet experience with Rashford.

PLAY

FORWARD WITH

MARCUS RASHFORD

VIEW CASE STUDY
CHALLENGE
VISA is aware that better economic support is needed for girls from disadvantaged backgrounds to access football. With the Women's World Cup on the horizon, they needed to make sure their work would have an impact.
INSIGHT
Giving to grow the girl’s and women’s football community and to help other players and parents access football is one of the key drivers to re-commerce and recycling.
SOLUTION
YBB sourced teen girls (14 - 16) who play football through the FBB Schools Network and parents with children who play football. Through a series of focus groups conducted in at FBB London and FBB Manchester to produce an insight and analysis deck. Presented to VISA senior stakeholders and agency partners.
IMPACT
Providing 25 girls and 7 parents the opportunity to provide honest feedback in a safe environment to one of the most important brands in women's football now. Ensuring that the next generation of female players are served according to their real needs. Helping VISA be accountable and insight-driven in their actions to further the game.

WOMEN'S

FOOTBALL RECOMMERCE

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CHALLENGE
Develop a clearer understanding of the current entertainment climate for young people (16-24 years old) and what their perceptions of theatre are.
INSIGHT
The theatre doesn’t align with young people’s behaviours. They crave connection and community digitally and physically, which is why live music and sporting events connect with them. The theatre does not reflect day-to-day realities or tastes.
SOLUTION
Engaged 14 young people between 16 and 25 across England with a proximity to the arts. A phased approach with social diary tasks, focus groups and an ethnographic study at the NT at Dear England.
IMPACT
An internal report was created. YBB conducted a workshop to help the NT translate these insights into more informed strategies and executional tactics with regards to experience, social media and wider accessibility for diverse groups of young people.

UNDERSTANDING

GEN-Z

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OUR

CAPABILITIES

Research

& Insight

Providing genuine insight and analysis into youth related topics through our innovative methodology.
PAST CLIENTS: Nike, Headspace, VISA, National Theatre

Purpose-led

Programmes & Delivery

Designing socially impactful programmes for young people to support them in their next stage of growth. To become confident in work, life and beyond.
PAST CLIENTS: Fiverr, Nike, JD Sports

Event

& Content

Production

Creating youth-focused activations and short-form content that delivers community-building experiences & authentic storytelling for Gen-Z.
PAST CLIENTS: English FA, Go Fund Me, JD Sports

Recruitment

& Training

Working with brands, agencies and third-sector organisations to help them effectively meet their D,E & I and social responsibility targets.
PAST CLIENTS: Museum of Youth Culture, English FA

Research

& Insight

Providing genuine insight and analysis into youth related topics through our innovative methodology.
PAST CLIENTS: Nike, Headspace, VISA, National Theatre

Purpose-led

Programmes

Designing socially impactful programmes for young people to support them in their next stage of growth. To become confident in work and in life.
PAST CLIENTS: Fiverr, Nike, JD Sports

Event & Content

Production

Creating youth-focused activations & short-form content that delivers community-building experiences & authentic storytelling.
PAST CLIENTS: English FA, Go Fund Me, JD Sports

Event & Content

Production

Working with brands, agencies and third-sector organisations to help them effectively meet their D,E & I and social responsibility targets.
PAST CLIENTS: Museum of Youth Culture, English FA

PARTNER

WITH

A DIFFERENCE

YBB is a point of difference in the agency landscape with all our profits going back to FBB. We provide a winning formula that focuses on purpose led activations to deliver social impact over transactional relationships.

YBB recognises and is committed to overcoming various barriers negatively impacting young peoples’ ability to realising their ambitions.

BARRIERS

TO ENTRY

PERSONAL

Risk averse parents and guardians don’t see the creative industries as a viable career path.



Lack of self-confidence and belief is common amongst this age group. Many are also working to manage mental health challenges.

STRUCTURAL

Lack of representation within the creative industries often leads to young people feeling disheartened about the prospect of them being successful.



They also feel isolated, unable to find allies to champion their talents.

SOCIO-ECONOMIC

Young people from lower socio-economic backgrounds often can’t afford to experiment with and accept opportunities into the creative industries.

This is due to the culture of unpaid internships or poorly paid entry level positions.

EDUCATION

The education system prioritise memorisation and individual achievement over creative thinking and collaboration.



School pathways often don’t provide a picture of what’s available to young people in the world of work.

"YBB helped us to gain a better understanding of how to introduce mindfulness to young people. It was only made possible because of the trusted relationships they had fostered through their approach. We learnt a lot together, work that I'm constantly referencing for our community outreach programmes for schools & communities today."

Alice
Nathoo
VP, Social Impact, Headspace

"YBB is the perfect partner for our purpose-led campaigns. Whether it be developing life-changing social impact programmes or building insights-led strategy for community based initiatives, they provide a platform for the brand to play a truly impactful role in young people’s lives."

Chris
Edmends
Senior Director Business Development, Nike JD Group EMEA

National Theatre testimonial here

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"Collaborating with YBB on the Ideatorr program was a great experience. Their ability to create a bespoke program from scratch and achieve genuine impact is a testament to their profound experience in youth engagement and expertise engaging large, multinational brands. The hands-on approach they brought to the table not only met but exceeded our expectations, positioning them as a valuable impact partner."

Michelle
Baltrustis
Social Impact Manager

Creating Fiverr Ideatorr with the help of the incredible team at Youth Beyond Borders is one of the proudest moments of my career. We helped 12 young entrepreneurs kickstart their businesses and learned a lot in the process.The lesson here, giving back and helping others not only strengthens them, but you (or your business) too!

Gernell
Welcher
Director of Global Influencer and Content Marketing

"YBB is the perfect partner for our purpose-led campaigns. Whether it be developing life-changing social impact programmes or building insights-led strategy for community based initiatives, they provide a platform for the brand to play a truly impactful role in young people’s lives."

Chris
Edmends
Senior Director Business Development, Nike JD Group EMEA

"YBB helped us to gain a better understanding of how to introduce mindfulness to young people. It was only made possible because of the trusted relationships they had fostered through their approach. We learnt a lot together, work that I'm constantly referencing for our community outreach programmes for schools & communities today."

Alice
Nathoo
VP, Social Impact, Headspace

Work with us

CONTACT US HERE

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